How these reviews work

Every customer is asked. After every finished job the business sends a one-time review link, whether the customer seemed happy or not.

Nothing is offered for a review. No discounts, prizes or freebies, ever.

Verified jobs only. A review can only be left through the link for one logged job, once. Someone who never had the job can say so, and the business's page shows it.

Never edited, hidden or sorted by stars. The business cannot change or remove a review. Every review counts and shows newest first.

One calm reply. The business can reply once. Replies with insults, threats, the customer's surname or contact details, or talk of money owed are refused.

Only the customer can update. If a job is put right, the customer can add one update with new stars. The first review stays visible above it.

Unsafe words are removed by machine. Phone numbers, emails, addresses, swearing and hate words are taken out. The stars always count.

Anyone can report a review that breaks the law, with the Report link under it. Disagreeing with a review is not a reason.

The Google review button is the same for everyone, 1 star or 5, and only shown after the stars are sent.

These rules follow the UK Digital Markets, Competition and Consumers Act 2024 and the CMA's guidance on fake reviews.